Globatalent co-founder & CEO Sunil Bhardwaj

Interview: Globatalent co-founder & CEO Sunil Bhardwaj on building brand awareness and the best investment for young entrepreneurs

We spoke to Globatalent CEO and co-founder Sunil Bhardwaj about revolutionizing the sports industry, thinking globally, but acting locally, and why failure is an essential part of being human.

Location: London, United Kingdom
About: CEO and co-founder of Globatalent
Experience: CMO at Real Club de Polo de Barcelona, co-founder of Ullastrum, over 18 years of experience in the sports industry, including as a president, general manager, and chief marketing officer within a number of high-profile basketball clubs

Interviewer: Hi, Sunil! In your own words, tell us about Globatalent and what it means for sports fans.

Sunil Bhardwaj: Globatalent is the first sports crypto exchange that allows athletes and clubs to tokenize their sporting talent and trade their tokens, providing a new world of liquidity to the sports ecosystem.

Globatalent gives people the chance to live out their dream by holding a stake in their favorite club or your idol, and being able to trade on the exchange. It’s a real-life way of playing a sports manager.

I: What pushed you to create Globatalent?

SB: I have worked in the sports industry for almost 20 years now, and it’s been a great experience. However, there are a lot of problems in the industry, ethical problems. The real assets of this business should be athletes, clubs, and fans. In reality, they’re not.

Only a small number of athletes make good money, most of the clubs are struggling to get funding, and fans are the ones who do most of the paying. I believe it’s not fair and it needs to change. We need a more transparent and fair industry where athletes, clubs, and fans are the ones getting the most out of the sports industry.

I: Apart from investors, who would be interested in your ICO?

SB: We have seen interest from a variety of industries, but especially from the sports industry and investors related to sport. We are very excited to see how the first version of our marketplace [coming this October] will be met by the users.

“How do you know when you’ve succeeded? In business? Never.”

I: How is Globatalent different from its competitors?

SB: I think you won’t find a team like ours anywhere else. We are all from the sports industry, with vast experience. Yet, we also have experience in building businesses and in the tech field.

Anyone can come up with a great idea, it’s how you develop those ideas and bring them to life that matters. And that is our main strength.

I: How have you grown Globatalent’s presence in the market?

SB: We have worked on brand awareness through our ambassadors like Luis Suárez (FC Barcelona) and Maurice Evans from the NBA (LA Lakers). Besides, we have been invited to talk at events all over the world. Now we are opening offices in Argentina, Dubai and Hong Kong.

I: How does your team work? Do you use any specific techniques?

SB: Our teams are set up all over the world, so we work in small groups and remotely. This is good, but it also forces us to work almost 24/7. Sometimes I have to say to the team to have a day off, but they don’t want to! We also use different applications to take care of the workflow and make it easier for the team.

I: What are the biggest challenges you’ve had to overcome as a company?

SB: The biggest challenge was setting up a company that focuses on such a new technology and idea.

I: How was it starting a cryptocurrency and trying to take your company global?

SB: We stuck to the strategy of “think globally, but act locally”. So we are creating strategic partnerships in different regions all over the world.

“Do what you think you have to do. Learn to listen to your team and other people. And BE CONSISTENT.”

I: What’s next for Globatalent? What’s in the nearest future?

SB: Next is showing the sports community that blockchain is a necessity for our industry if we want to move towards a truly transparent ecosystem. From there, we can start building a solid base for Globatalent globally.

I: Where would you ideally like to see yourself in 5 years?

SB: Well, this is really hard to say, you always work towards global success with any project, right? Personally, though, I would like to continue watching my daughter grow up and be able to teach her values like hard work and selflessness.

I: If you had to give one piece of advice to a new entrepreneur, what would it be?

SB: Do what you think you have to do. Learn to listen to your team and other people. And BE CONSISTENT.

I: Is there something you believe your team can do better than anyone else? What is your strength?

SB: Our team is unique in that our vast collective experience in sports, business, and tech allows us to make just the right decisions for Globatalent. It’s rare that a team is built so perfectly to fit the project.

I: What is the skill you wish you or your team could perfect?

SB: Getting more done in this timeframe. There just isn’t enough time in the day and we wish we could have more done.

I: What’s the best and worst advice you’ve ever been given?

SB: Best advice – be patient. Worst advice – money is the most important thing in life.

“Failure is a part of the process of being a person. There are only two types of people – those who’ve failed already, and those who will fail but don’t know it yet.”

I: What is the most ridiculous advice you’ve heard from a colleague?

SB: To give up when something isn’t going your way. This runs contrary to everything I believe.

I: Do you believe failure can make or break a person?

SB: Failure is a part of the process of being a person. There are only two types of people – those who’ve failed already, and those who will fail but don’t know it yet.

I: How do you know when you’ve succeeded?

SB: In business? Never. As a person? When you have time for your family and share the same values as the people you love.

I: What is the best investment of money, energy, and time for someone who’s trying to succeed?

SB: To succeed you have to be well-rounded, so invest in yourself: exercise, train mentally, improve your knowledge. These 3 investments will help you succeed much easier.

I: Do you have any weird or extraordinary habits? Any guilty pleasures?

SB: Just so you know, I do Ironman [workouts], so I like to train every day and stay healthy, but my guilty pleasure is chocolate ice cream.

I: What’s the best decision you’ve made in the last 10 years?

SB: 100% deciding to have a kid.

I: What are the top 5 books you would say have influenced your life or your work ethic the most?

SB: La Buena Suerte by Álex Rovira Celma.

Feel the Fear and Do It Anyway by Susan Jeffers

The Magic of Thinking Big by David J. Schwartz

The Secret by Rhonda Byrne

The Power of Full Engagement by Jim Loehr

“To succeed you have to be well-rounded, so invest in yourself: exercise, train mentally, improve your knowledge.”

I: What would you say is or has been your worst time-waster both at home and at work? Do you watch TV? If yes, what is your favorite TV show/movie?

SB: I spend A LOT of time on Google, reading the news, spending hours in the blog post vortex. I’m not a big TV person, but I have to watch Peppa Pig with my daughter!

I: What’s your favorite productivity app?

SB: I bet I’m not the first one to say this, but Google Docs are irreplaceable.

I: How do you wind down after a stressful day?

SB: After a stressful day I like to have a beer while looking at the ocean.

I: How does one achieve that perfect work-life balance?

SB: A perfect work-life balance is a very complicated and personal thing. There’s no universal formula, but being in tune with yourself helps.

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Edited by
Dana Rudenko

Dana Rudenko is an editor and translator at Snovian.Space, working tirelessly to bring you all the freshest news and updates.

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Edited by Dana Rudenko
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